You are what you play! The genre of music you play In Store tells customers about your brand. At Media Group we work closely with you to select the tracks to use in your store. We consider your target audience and recommend a playlist most likely to appeal that group.
THE PSYCHOLOGY OF MUSIC
As people pass by your store, all their senses are engaged trying to evaluate how they feel about entering. They see the layout, they see the window display, other customers and your staff. They might smell an inviting aroma; fresh roasted coffee or newly baked bread. Then their ears open to hear the music coming from your store. It’s here that the experts from Media Group come to the fore. They will study your customer’s demographic and create a playlist exclusively for them. A selection of music as irresistible as brave Ulysses found the song of the Sirens.
Research has proven some types of music and a variety of tempos are more desirable at different times of the day. We endeavour to always have the right tracks playing at the right times.
VARIOUS MUSIC GENRES
Media Group will create your tailored In Store playlists from the most popular music genres. The track selection will depend on your customer profile and the music most often listened to by that particular demographic. You can be sure that your In Store Music will accurately represent your brand.
FREQUENT MUSIC UPDATES
Depending on the In Store Music and Messaging package you select, the playlists will undergo regular revisions and updates. This ensures the content is always fresh and helps avoid wear-out with both staff and customers.
IN STORE MUSIC – PART OF YOUR BRAND
At Media Group we realize your In Store Music directly reflects your brand. For that reason, our team will work with you to first of all ensure your playlist is tailored specifically to your target market and, just as importantly, to help you get the best return on your investment.